A recent study showed that most marketers believe silos - both internal and external to marketing - prevent them from effectively executing campaigns.
Dallas Morning News saw a 92% increase in commenting activity after integrating social login into its site experience.
Marketers are increasingly calling for the ability to target and track users regardless of the device they happen to be using. Login data offers them the ability to do just that.
Individuals see information differently today than they did just a few years ago because of big data and that, in turn, influences how people perceive privacy.
ROI - it’s that elusive, encompassing term that marketers love to throw around, dissect, measure and discuss. But what does it actually mean and how exactly is it achieved, particularly in the realm of social marketing?
A recent Econsultancy report found that only 30% of companies are fully committed to developing better relationships with their customers.
Search is getting more social, pushing us towards a collision course where search and social marketing strategies are consolidated around a single overarching goal.
The basic function of marketing promotion has changed - it is no longer enough to simply grab attention, you need to be able to hold attention, and that’s where social strategy comes in.
In the era of relationship marketing, establishing a culture of trust among consumers is the key to building brand loyalty and long-term ROI.
An ever increasingly valuable asset in the world of digital advertising with an inherently limited distribution, the logged-in user is quietly becoming the lynchpin from which mobile advertising will blossom.
Recent Gigya Coverage
AllThingsD - Identity: The Connective Tissue of the Internet of Things
Multichannel Merchant - What Login and Pay with Amazon Means for the Payment Industry
CNET - Watch Out, PayPal: Amazon's Following the Money
ClickZ - Say Goodbye to the Age of Generalizations: How Social Data Changes Everything
DailyTekk - Rooly Eliezerov - Gigya
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